Wireless Earphone Market Insights

Earphones are commonly used for music listening and video game play. People prefer earbuds to headphones because they can be easily equipped into any size of the user’s ear. Earphones come in a wide range of colors and shapes. Noise-cancelling earphones are popular among video gamers because they allow them to efficaciously hear audio while playing video games. Companies are now focusing on incorporating celebrity endorsement strategies into their marketing campaigns in order to broaden their customer reach for these types of products. Technology advancements in the design of various types of electronic products such as headsets, earbuds, smart glasses, and others are likely to entice users to purchase such newer types of products, thereby driving market growth. Furthermore, rising awareness of the availability of various types of consumer wearables, combined with changing fashion trends, is likely to support demand for such fashionable wireless earphones.

The market is primarily driven by consumer adoption of wireless earphones for enhanced audio quality, increasing internet penetration, multitasking while listening to music, and advancements in mobile technology, which has resulted in the development of smart and user-friendly devices. Furthermore, technological developments have led to the development of notch-less mobile phones, which will support the requirement for wireless earphones. Furthermore, global market for fashionable and appealing designs is expected to increase product sales. Furthermore, the introduction of advanced technologies such as Active Noise Cancellation (ANC), which aids in the elimination of background noises and results in improved sound quality, is expected to result inside the introduction of compatible wireless earphones, thereby making a contribution to market growth.

Due to technological advancements such as Bluetooth and Wi-Fi, the market for wireless earphones is expected to grow significantly over the forecast period. Several startups and well-established corporations, including Samsung Electronics, Bose Corporation, and Sony Corporation, are concentrating on creating innovative products. This is expected to increase demand for wireless earphones even more.

Technological advancements in the production process are assisting brands in attracting a large number of customers to wireless earphones. The major changes integrated in the products are noise cancellation and enhanced wireless connectivity, which will increase its adoption among millennials. Furthermore, increasing smartphone adoption and internet access are paving the way for producers to become potential entrants in this market.

Wireless Earphone Market Segmental Analysis

Global Wireless Earphone market is segmented based on Price Point, Technology, Headphone Type, Distribution Channel, Category, Application, End-User, Functionality, End-User Generation, Ingress Protection, and region. Based on Price Point the market is segmented into Economic, Premium, Ultra-Premium. Based on Technology the market is segmented into Bluetooth, Infrared IR, Radiofrequency RF, Kleer. Based on Headphone Type the market is segmented into Over-ear, On-ear, In-ear. Based on Distribution Channel the market is segmented into Supermarket/Hypermarket, Independent Retail Stores, E-commerce, Others. Based on Category the market is segmented into Branded, Private Label. Based on Application the market is segmented into Entertainment, Gaming, Fitness, Virtual Reality, Others. Based on Device Application the market is segmented into Smartphones, Laptops, Desktop, Others. Based on End User the market is segmented into Commercial, Consumer, Others. Based on Functionality the market is segmented into With Microphone, Without Microphone. Based on End User Generation the market is segmented into Gen Z, Millennials, Gen X, Boomers. Based on Ingress Protection the market is segmented into Protection from solid objects, Protection from water, Combined. Based on region the global Wireless Earphone market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Wireless Earphone Market Analysis by Deployment

In terms of revenue, music and entertainment held a 33.8% share of the wireless earphones market in 2021. This is because of the widespread availability of Wi-Fi, which allows consumers to listen to music and watch videos both indoors and outdoors. Furthermore, the culture of music listening while continuing to work or relaxing the mind has proven to be a significant factor influencing the use of wireless earphones, particularly among millennials and teenagers. Furthermore, the high demand for wireless earphones for this entertainment and music application can be attributed to customer preferences for enhanced audio experience.

Due to increased internet penetration and a preference for OTT platforms such as Amazon Prime Videos, Netflix, and Disney Hotstar. Furthermore, there has been a rise in the use of online music platforms such as Apple Music and Spotify, as a result of which the music and entertainment sub-segment contributes more to application-based segmentation. Furthermore, as fitness and gaming apps become more popular, the growth of those sub-segments will contribute to the global Wireless Earphone Market.

Wireless Earphone Market Regional Insights

North America dominated the wireless earphones market in 2021, accounting for 32.5% of the total. This is due to the region having the highest internet usage rate of 89.1% at the global level, which is expected to remain a positive factor. Smart Bluetooth speakers and smart home systems are expected to have high market visibility in the United States and Canada. Furthermore, the preference for Wi-Fi and Intelligence Bluetooth speakers contributes significantly to regional market growth.

Over the forecast period, Asia Pacific is expected to have the fastest CAGR of 7.1%. The growing preference for technology-driven premium products in emerging markets such as India and China is driving regional market growth. Rising sales of smart devices in the region, such as mobile phones, tablets, and phablets, are also expected to boost demand for on-the-go music, promoting the use of wireless earphones.

Wireless Earphone Market Dynamics

Wireless Earphone Market Drivers

The development of new and managed to improve wireless technologies, as well as the increased use of smart phones, are assisting in market expansion

• Mobile phones and smartphones are quickly becoming indispensable all over the world. Everybody owns a smartphone. There are numerous apps and services that provide entertainment and music streaming. YouTube, Spotify, Netfilx, and other popular apps can be found on smartphones. Individuals are binge watching shows and listening to songs in their spare time or while travelling as these entertainment services grow in popularity. Headphones provide absolute privacy and convenience to the user while playing music or watching movies. People are buying costly and premium headphones because they have better sound quality and some extra features.
• Manufacturers are concentrating on making these headphones more fashionable, comfortable, and affordable in order to increase sales. Music lovers are demanding high-quality, clear-sounding headphones, which necessitates more research and proper product design. Smart technologies are used to make these headphones more complex and to propel them to the top of the market. Furthermore, many smartphone makers are removing the headphone jack from their devices, leaving only Bluetooth connectivity as an option for headphones.

Noise-Isolation Features and Bass-boosting Technology is anticipated to Boost the Demand for Bluetooth Earphones.

• In terms of connectivity, Bluetooth accounted for a significant share of the wireless earphone market in terms of both value and volume, and it is expected to expand at a significant CAGR during the forecast period. One of the primary factors driving wireless earphone demand and adoption is the penetration of smart devices like smartphones, tablets, laptops, and streaming media players with the most advanced Bluetooth connectivity technology. Furthermore, a Bluetooth earphone is cord-free, hands-free, and provides maximum mobility. The best Bluetooth earphones include noise-isolation and bass-boosting technology. All of these elements are expected to drive up demand for Bluetooth earphones.

Wireless Earphone Market Restraints

Higher prices for better headphones, as well as overall battery issues, are restricting the wireless headphone market.

• Wireless headphones are primarily powered by batteries. If used continuously, these batteries can quickly deplete. Wireless headphones with low battery capacity must be charged on a regular basis after only a few uses, which is inconvenient. These batteries lose efficiency as they age as well. Customers are constantly asking for more features, advanced looks, and comfort. All of these qualities necessitate research, raising manufacturing costs and, eventually, selling prices, in order for the products to be properly designed and manufactured. Customers with low incomes will eventually stop purchasing these items as prices rise and will instead opt for relatively affordable, low-quality wireless headphones.

Wireless Earphone Market Competitive Landscape

The market for wireless earphones has been marked by intense competition, with a significant number of both domestic and international players present, resulting in a fragmented market. Many new players have entered the global market, offering a wide range of products. The introduction of wireless earbuds and widespread consumer adoption of the product have increased market competition. To maintain market competition, established players are launching new products that are integrated with smart and intelligent features and abilities. To gain a larger share of the global market, some of the leading companies are also offering language translation and enlarged hearing abilities.

Wireless Earphone Market Top Player’s Company Profiles

• Apple Inc.
• Samsung Electronics Co., Ltd.
• Xiaomi Corporation
• Sony Corporation
• Bose Corporation
• Jabra
• Jaybird
• Sennheiser Electronic GmbH & Co. KG
• Anker Innovations Limited
• Shure Incorporated
• Beats Electronics LLC
• Skullcandy, Inc.
• Plantronics, Inc.
• Harman International Industries, Inc.
• Huawei Technologies Co., Ltd.
• LG Electronics Inc.
• Bragi GmbH
• Klipsch Group, Inc.
• Philips Electronics Ltd.
• Panasonic Corporation

Wireless Earphone Market Recent Developments

• In April 2022, OnePlus released the OnePlus Buds N to increase its product portfolio. The OnePlus Buds N features a flat stem. The device is available in two colors: white and black, and the earbuds have 12.4mm dynamic drivers that provide ultra-clear sound. Custom equalizer and Dolby Atmos audio support are added to the earbuds. The device includes two microphones. Touch controls are also available for controlling the earbuds. The earbuds are also water and dust resistant (IP55).
• In January 2022, Noise has expanded its audio portfolio by introducing a new Bluetooth-enabled gaming neckband. The Noise Combat wireless headphones are equipped with ENC (Environmental Noise Cancellation) technology. The neckband-style headphones are available in one colour, thunder black, and include a button control for managing music and calls. The headphone also has a dedicated gaming mode with ultra-low latency of up to 45 milliseconds and a playtime of 25 hours.

Wireless Earphone Key Market Trends

• Global consumer spending has increased as manufacturers upgrade headphones to include more features. As a result of this issue, the price of wireless headphones has risen, increasing market revenue. Wireless headphone manufacturers have begun to develop products with specific applications in mind.
• Noise cancellation is the most sought-after feature of wireless headphones. The majority of headphones are active noise-cancelling units with pre-programmed filters that cancel out all background noise. A few wireless headphones feature adaptive noise cancellation, which modifies the sound to aid in noise cancellation. Control of these headphones via applications, new and innovative design and technology, and the growing popularity of wireless headphones may all contribute to market growth.

Wireless Earphone Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, we found that Teenagers’ increased demand for wireless earphones for gaming, fitness, and entertainment is expected to fuel the wireless earphone market during the forecast period. The most fully grown wireless earphone markets are in North America and Europe. The Asia Pacific market is expanding due to an increase in smartphone users, which drives demand for wireless earphones. The presence of key players characterises the wireless earphone market in Europe and North America. Furthermore, in order to keep their businesses growing after the peak of the pandemic, companies operating in the wireless earphone market are focusing on sound optimization, portability, long battery life, active noise-cancelling headphones, and fast connectivity.